Client project · E-commerce

3agübre Organic Fertiliser

For 3A Gübre ve Tarım we built 3agubre.com, which sells organic and organomineral fertilisers produced in Giresun and registered with the Turkish Ministry of Agriculture and Forestry. The pages are static; behind them run a membership, points and coupon system, repeat orders, a comprehensive admin panel and an e-mail system. AI agents and Google sign-in are also built in; they go live once the API key and the Google client ID are entered in the panel.

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Static site: HTML, CSS, JavaScript
Supabase: PostgreSQL, RPC functions, pg_cron
Netlify
Resend (e-mail)
Claude API: Message Batches and web search
Google Analytics 4, Google Ads, Merchant Center
Google sign-in (ready)

Languages: Turkish and English, Arabic translation ready
Payment: Cash on delivery, bank transfer
Products: 8 products, liquids on separate 1 / 5 / 20 L pages
Content: 73-article Knowledge Centre

Screenshots were taken from a local copy of the site and the admin panel; customer names, orders and figures in the panels are sample data.

01

Store and customer experience

The store was built together with a product finder, calculators and guide articles, so that farmers and gardeners alike can quickly find the right product.

Product catalogue: liquids sold as separate 1 L, 5 L and 20 L products, each size with its own page, image and price
Calculators: fertiliser need and cost, a dosage / tank calculator and a product finder; a slide-out calculator on every page
Farmer stories: before / after photo comparison; visitors can submit their own story, which is published after approval
Knowledge Centre: 73 articles on fertilising and soil
Accounts and My Account: 3A Points, coupons, prize wheel, orders, repeat orders, address book; sign-up and sign-in with Google ready (switched on once the client ID is entered)
Farmer, grower and wholesaler accounts: an account-specific discount once the application is approved
Wholesale and dealership application form

02

Payment and order flow

The cart lives in the browser, but prices, coupons, points and discounts are calculated on the server at every change; the order is saved with the same calculation and cannot be altered from the browser.

Payment methods: cash on delivery and bank transfer
Coupon codes, personal coupons and paying with 3A Points; the maximum share payable with points is set in the panel
Bulk purchase prompt: customers whose cart passes a set quantity or amount are offered a farmer, grower or wholesaler account
Repeat orders: the same products are ordered automatically every morning at the chosen interval (from weekly to every three months)
Automatic e-mails: order received, shipped, delivered, cancelled (optional: preparing)
When an order is delivered, 3A Points and a thank-you coupon are added; on cancellation used points and coupons are refunded

03

Admin panel

The panel was designed so the company can run the site without any coding. Saved changes appear on the site without a new release.

Screens: Dashboard, Reports, Products, Orders, E-mail, Campaigns and Coupons, Customers, Dealers, Blog, SEO, Farmer Stories, Design, Reviews, AI, Settings
Product editor: Turkish and English fields, a live preview (product page, list, Google, social card) and an SEO score
New products and categories; the product page is created automatically, products can be hidden or soft-deleted
Design: a page builder where sections are dragged into order, text is edited in place and images are replaced by drag and drop; undo and publishing history
Reports: cookie-free visit tracking that stores no personal data, shopping funnel, traffic sources, day and hour heatmap, sales charts
Customers: approve farmer and wholesaler applications and set their discounts
A layout adjusted for use on the phone

04

Integrations

The e-mail integration runs from the database; Google sign-in and the AI integrations are built in too and go live once their keys are entered in the panel. API keys are kept in tables nobody can read.

E-mail (Resend): inbox and sent folders in the panel, replies, attachments, PDF; automatic e-mail texts are edited and tested in the panel
Mailing list: double opt-in subscription, campaigns with audience selection, seasonal calendar e-mails by crop, season reminders, export for İYS
AI (Claude API): Arabic translation, news blog (current topics found with web search) and site audit agents; jobs are sent in batches, each job's cost is calculated and every agent has a monthly budget; built in, they start working once the Anthropic API key is entered in the panel
Sign-up and sign-in with Google ready: once the client ID is entered in the panel, the button appears in My Account; the identity token is verified on the server
Google Analytics 4 loads only for visitors who consent to cookies; Google Ads conversion tracking is ready and starts once its ID is entered in the panel; a product list for Merchant Center is generated from the panel
One-tap e-mail or WhatsApp message to the customer from each order card

05

Marketing and SEO

How every page of the site appears on Google is monitored and corrected from the panel; content and campaigns are managed in the same place.

SEO screen: Google preview and score for main pages, categories, products and blog posts; titles and descriptions are edited in Turkish and English
A focus keyword and SEO score for every product; long product names containing searched keywords
Once the news blog agent is switched on, its posts are added to the blog list and the blog sitemap is updated
English pages are generated from the Turkish pages with a translation dictionary
Campaign codes, automatic welcome and thank-you coupons, 3A Points and prize wheel rules
E-mail links carry a source tag, so visits from e-mail show up separately in the reports

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