Website Speed: The Silent Sales Killer

Visitors don't complain about a slow site — they just leave. Speed affects both conversion and Google ranking, and most fixes are simple.

Measure First

Run your site through PageSpeed Insights (free, by Google). Look at mobile scores — that's where your customers are.

The Usual Suspects

• Huge images: compress and resize; use WebP where possible.
• Too many fonts and scripts loading up front.
• No caching/CDN — a CDN (like Cloudflare) serves files from near the visitor.
• Cheap hosting that chokes under traffic.

Quick Wins

Compress every image before upload, lazy-load below-the-fold media, keep one or two font families, and let a CDN cache your static files.

Bottom line: test on mobile, fix images first, put a CDN in front. Seconds saved are sales saved.