Video Marketing on a Small Budget

Video is the highest-converting content format — and the one small brands avoid because it feels expensive. It isn't anymore: a phone, window light and a plan cover 80% of use cases.

The Four Videos Every Brand Needs

• Product demo: what it does in 20 seconds.
• Founder intro: who's behind this and why.
• Customer story / testimonial.
• Behind the scenes: production, packing, the real work.

Lean Production System

Batch-shoot one afternoon a month. Script as bullet points, not lines to memorise. Edit on the phone (CapCut is enough). Captions always.

One Video, Five Uses

Cut the same footage into a Reel, a TikTok, a YouTube Short, a story and a product-page clip. Shoot once, publish everywhere.

Bottom line: lower the bar to start, batch the work, recycle every clip.