Most stalled brand accounts share the same habits. Check yourself against these seven:
- Posting only products. Fix: 70% value/entertainment, 30% product.
- No consistency. Ten posts one week, silence for three. Fix: a sustainable calendar.
- Ignoring comments and DMs. The algorithm and humans both notice. Fix: reply daily.
- Buying followers. Dead audience, dead reach, lost trust. Never.
- No faces. Accounts with humans outperform logo-only feeds. Fix: founder and team on camera.
- Chasing every platform. Fix: master one or two where your customers actually are.
- No call to action. Tell people the next step: save, comment, DM, visit.
Bottom line: fix these seven and most accounts start moving within a month — no tricks required.
Collapssi