When someone searches 'dentist near me' or 'coffee in Kadıköy', local SEO decides who they see. For physical businesses it beats every other channel on intent.
Ask every happy customer for a Google review and reply to all of them — including negative ones, calmly. Volume, recency and replies all matter.
Put city/district names naturally in titles and content, embed a map, keep name-address-phone identical everywhere on the web.
Bottom line: a complete Google profile + steady reviews puts you on the map — literally.