Google Ads vs Meta Ads: Which Should Your Budget Choose?

The most common budget question has a simple frame: Google captures existing demand (people already searching), while Meta creates new demand (people discovering you).

Choose Google When

• People actively search your product/service ('plumber istanbul', 'running shoes').
• You want high-intent traffic that converts fast.
• B2B services and urgent needs.

Choose Meta When

• Your product is visual and discovery-driven (fashion, decor, food).
• You're building a new brand nobody searches yet.
• You want retargeting power and lookalike audiences.

The Practical Split

Most e-commerce brands do well starting around 60-70% Meta / 30-40% Google, service businesses often the reverse. Then let the data reallocate: whichever channel hits your break-even ROAS first earns more budget.

Bottom line: not either/or — sequence them. Capture demand with Google, expand it with Meta.