The average online store converts 1-3% of visitors. Moving from 1% to 2% doubles revenue with the same traffic — that's why conversion work is the cheapest growth you can buy.
The 10 Fixes
- Fast pages — every extra second costs sales, especially on mobile.
- Clear product photos: multiple angles, zoom, in-use shots.
- Honest, benefit-led product descriptions (not just specs).
- Visible reviews and ratings near the buy button.
- Shipping cost shown early — surprise fees kill carts.
- Guest checkout; don't force account creation.
- Few form fields; autofill where possible.
- Trust signals: secure payment logos, return policy, contact info.
- Abandoned-cart reminders (email/WhatsApp) within 24 hours.
- One clear call to action per page — remove distractions.
Bottom line: pick the three weakest points in your store, fix them this week, measure, repeat.