Brand Storytelling: Why People Buy the Story, Not the Product

Two shops sell the same candle. One lists 'soy wax, 40h burn'. The other tells how a mother started pouring candles at her kitchen table. Which one do you remember?

Find Your Story

• Origin: why did you start, what bothered you?
• Craft: what do you obsess over that others skip?
• Customer: whose life changes, and how?

Tell It Everywhere, In Pieces

The About page holds the full story; Instagram tells it in fragments — a founder note, a workshop clip, a customer moment. Repetition builds the myth.

Keep It True

Invented stories collapse. Real, specific details ('our first 50 orders were packed on the living room floor') beat polished slogans.

Bottom line: people forget features and remember feelings. Give them a story to retell — that's free marketing forever.