Selling on Amazon: FBA vs FBM and Your First Listing

We've sold on Amazon since 2018 — here's what actually matters when you start. First decision: who ships?

FBA vs FBM

• FBA: Amazon stores and ships. Prime badge, better conversion — but storage fees and stricter prep rules.
• FBM: you ship. More control and margin — but slower delivery hurts ranking.

Your Listing Is Your Store

Main image on pure white, 7 images total, title with searched keywords, bullets that answer objections. Backend search terms filled completely.

The Buy Box

Price competitiveness, delivery speed and account health decide who gets the buy button. New sellers win it with sharp pricing and flawless metrics.

Start Narrow

One product done excellently beats ten done averagely. Learn the fee structure with a calculator before ordering stock.

Bottom line: pick fulfilment consciously, build one excellent listing, protect account health — the rest compounds.